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Jimjam

Jimjam

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Britannia · 138 g

Nutrition Facts

Serving Size138 g
Amount Per 100g
Calories483
% Daily Value*
Total Fat19g29%
Saturated Fat9.5g48%
Sodium214mg9%
Total Carbohydrate73g24%
Total Sugars33.5g
Protein5g10%

* % Daily Values based on 2,000 kcal diet. Tap any nutrient for details. Source: Product label · Values may vary.

Portion Guide

PortionCalFatSugar
Small serving(25g)120.84.8g8.4g
Regular serving(50g)241.59.5g16.8g
Large serving(100g)48319g33.5g

Ingredients

REFINED WHEAT FLOUR (MAIDA), SUGAR (24%), REFINED PALM OIL & INTERESTERIFIED VEGETABLE FAT, INVERT SUGAR SYRUP, DEXTROSE, MILK PRODUCTS (MILK SOLIDS & SWEETENED CONDENSED MILK), EDIBLE MAIZE STARCH, M...

Listed by weight. Codes explained below.

Decoded

REFINED WHEAT FLOUR (MAIDA), SUGAR (24%), REFINED PALM OIL & INTERESTERIFIED VEGETABLE FAT, INVERT SUGAR SYRUP, DEXTROSE, MILK PRODUCTS (MILK SOLIDS & SWEETENED CONDENSED MILK), EDIBLE MAIZE STARCH, MALTODEXTRIN, FRUIT PRODUCTS (0.7%) (APPLE JUICE CONCENTRATE, BANANA POWDER & PLUM JUICE CONCENTRATE), IODISED SALT, EMULSIFIERS [322(i)& 471), RAISING AGENTS (503(ii) & 500(ii)], NATURE IDENTICAL AND ARTIFICIAL (MIXED FRUIT, VANILLA & BUTTER) FLAVOURING SUBSTANCES, ACIDITY REGULATORS [330 & 331 (iii)], GELLING AGENT (440) AND COLOUR (122) – Lecithin – natural emulsifier from soy/eggs

BEST AS A TREAT

Why: Watch the sugar + saturated fat
OK use: Occasional treat only

Key Number

Per 100g34g sugar
WHO limit25g
134%of daily limit

That's a significant chunk of your daily sugar.

NOVA 4

1
2
3
4

Ultra-Processed Foods

Industrial formulations with little to no whole foods, containing additives.

Processing level ≠ harm. NOVA info

Real Talk

  • →Reserve for rare treats, not regular consumption.
  • →Sugar adds up fast. Balance with unsweetened drinks.

Alternatives

  • Eat fewer, not daily – occasional treat is fine
  • Smaller portions – satisfy the craving without overdoing it

ELI5

Snack / Treat

What is this?

A baked snack, typically made from flour, sugar, and fat.

Typical portion?

~50g. Label shows per 100g.

Per 50g portion

242 kcal, 17g sugar

Is that a lot?

17g is 68% of the WHO guideline of 25g free sugar per day. That is a significant portion from just one serving.

Top ingredients

REFINED WHEAT FLOUR (by weight)

Additives

INS 322: Lecithin, from soy or eggs

NOVA 4

ultra-processed, factory-made with many additives

Usage

Best enjoyed as an occasional treat, not an everyday habit.

Treats are part of life. Enjoy them occasionally without guilt, not daily.

Disclaimer: Nutribaba provides general nutrition information for awareness only. It is not medical or dietary advice. Data sourced from product labels and relevant regulatory sources. Data may vary by batch, region, or formulation—always check actual packaging or consult a qualified professional. This assessment does not replace FSSAI labelling requirements or medical advice.

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