About Nutribaba
Nutribaba is an India-first nutrition intelligence platform that helps you understand what's really in your packaged food.
Our Mission
We believe everyone deserves to make informed food choices. Food labels in India can be confusing, filled with unfamiliar ingredient names and numbers that don't mean much to the average consumer. Nutribaba translates this complexity into plain language.
What We Do
- Analyze nutrition labels against FSSAI guidelines and flag high sodium, sugar, saturated fat, and trans fat content
- Explain ingredients in plain language so you know what you're actually eating
- Identify ultra-processed foods using the NOVA classification system
- Provide clear verdicts to help you decide if a product fits your dietary goals
Our Data Sources
We believe in transparency about where our data comes from:
Primary Data Source
- Open Food Facts - All product data (nutrition facts, ingredients, images, barcodes) comes from this free, open, collaborative database. Data is contributed by users worldwide and licensed under ODbL.
Analysis Framework
- FSSAI Thresholds - We use FSSAI's HFSS (High Fat, Sugar, Salt) guidelines to flag products. High sodium: >600mg/100g, High sugar: >12.5g/100g, High saturated fat: >6g/100g.
- NOVA Classification - Food processing levels (1-4) are estimated based on ingredient analysis.
Additive Safety Information
Safety notes for food additives (E-numbers) reference published guidance from:
- FSSAI - Food Safety and Standards Authority of India
- EFSA - European Food Safety Authority
- FDA - US Food and Drug Administration
Note: Product data quality depends on Open Food Facts contributions. We encourage users to verify information against actual product packaging.
Who We Are
Nutribaba is built by a small team passionate about public health and transparency in food systems. We are not affiliated with any food company, brand, or industry body. Our analysis is independent and objective.
Contact
Questions, feedback, or corrections? Reach us at hello@nutribaba.in
Frequently Asked Questions
What is Nutribaba?
Nutribaba is a free nutrition intelligence platform that helps you understand what's in packaged food. We analyze nutrition labels, decode ingredients, and provide clear health insights based on FSSAI guidelines.
Is Nutribaba free to use?
Yes, Nutribaba is completely free. We don't charge for accessing product information, nutrition analysis, or ingredient explanations.
Where does Nutribaba get its data?
Product data (nutrition facts, ingredients, images) comes from Open Food Facts, a free and open database. We apply FSSAI thresholds to flag high sodium, sugar, and fat content.
Does Nutribaba provide medical advice?
No. Nutribaba provides general nutrition information for educational purposes only. It is not a substitute for professional medical or dietary advice. Always consult a healthcare provider for personalized guidance.
What is the NOVA classification?
NOVA is a food classification system that groups foods by their level of processing: unprocessed (1), processed culinary ingredients (2), processed foods (3), and ultra-processed foods (4). Higher NOVA scores indicate more processing.
How are the verdicts (Good, Okay, Avoid) calculated?
Verdicts are calculated using rule-based analysis of nutrition facts against FSSAI thresholds for sugar, sodium, saturated fat, and trans fat. We also consider ingredient quality and processing level.
Can I add a product that's not in Nutribaba?
Yes! Use the 'Add Product' feature to manually enter nutrition information from any packaged food. Your contribution helps grow our database.
How can I report incorrect information?
Use the 'Suggest Correction' button on any product page or email us at corrections@nutribaba.in. We review all reports and update our database accordingly.